Has the Xbox 360 proved that exclusives don’t matter?
So I’m looking at the year Xbox 360 had and just their overall journey from launch until now and I had to ask this question.
It seemed that PS3 had the edge as far as exclusives you look at games like Killzone 3, Infamous 2, Motorstorm Apocalypse, God of War Origins, Resistance 3, Ratchet and Clank: All 4 One, Uncharted 3, and so on. One might say that’s a pretty impressive line up. But does it matter? In comparison Xbox 360’s first major exclusive was Gears of War 3 and that was at the end of the year! (referenced by a previous article) But does it matter? The Xbox 360 is still keeping their relevance and they are still keeping their position in sales. Microsoft even just came off an impressive biggest week ever, selling close to 1 million consoles leading in to and through Black Friday.
The angle I looked at is this, you got — PS3 — all this content — and it doesn’t dominate like you think it would — you got — Xbox 360 — not much content (exclusives) — still holds firmly in the market — you would think the opposite. Interesting, why is that? Do gamers believe the exclusives Sony released are not on par as it should? Is it Microsoft just doing a better job promoting what they do have — and making it their own? Who knows? But what I find interesting is that — and here’s the kicker, we went a whole year and Microsoft was virtually non-existent when it came to their own games, yet gamers seem to not care or even notice that this was the case, wow! Pretty powerful stuff! I mean your position of power has to be immaculate, firm, to another level even, if you can get gamers to enjoy themselves so much that they don’t care or notice what the other platforms doing, and even better, what your doing or shall I say not doing.
So at the end of the day “Has the Xbox 360 proved that exclusives don’t matter?” You know there was a time it was understood that “Exclusives sells your platform” It’s what makes you stand out above the rest”. If Microsoft pulled or pulls this off this changes the game entirely. Who would of thought that you could basically go a whole generation having the same games that another platform has and still dominate! Even the exclusive blu ray option on the PS3 Microsoft has weathered, AMAZING!!! This may be the classic example of somebody finding a way to finally slay the giant and then everyone else not being so scared anymore.
Let me know what you think CCU wants to hear from you.